Why Use Property Virtual Staging in Real Estate?

Eighty-two percent of buyers’ agents agree that staging a space made it easier for a buyer to visualize the property as a potential home, according to a 2020 study by the National Association of Realtors. Given that overwhelming majority, virtual staging is an important part of marketing real estate properties. 

Like traditional staging of a physical interior, virtual staging is the process of digitally decorating spaces to appeal to buyers’ aesthetic tastes. Choosing fresh and appealing furniture, art and lighting are all popular styling techniques that can make a property sell faster and at the desired price.

So, What Are the Benefits of Virtual Staging?

1. Return on investment: Virtual staging has always benefited those who have used it, averaging a 586 percent ROI even with traditional expenses factored in. Virtual staging in a 3D rendering can improve marketing campaigns and increase presales and pre-leases rapidly.
2. Creative freedom: When using digital tools such as CAD design to virtually stage spaces, there are certain things graphic designers can do that in-person designers can not. For instance, a 3D rendering can accurately create visuals that capture various times of the day or the weather. It can also add multiple elements like shadows or steam from a bath. 
3. Convenience: Placing virtual staging visuals on your website allows viewers to see what a space looks like without scheduling an in-person tour. This allows them to see your spaces outside of office hours, miles away and as often as they need. This also benefits you and your team as they won’t need to be escorted around the property in person. And, of course, it’s especially helpful with properties that are still under construction.

While a photograph of an empty room allows for the most design freedom, most virtual home stagers can also use pictures of fully furnished rooms to swap out certain furniture items.

As the property owner, you could either empty out a room for a day or even leave the furniture as-is, while still getting virtually staged photographs to show potential buyers.

Add Property Virtual Staging to Your Marketing Efforts

If you are interested in using a professional virtual staging team, we are happy to answer your questions. MaxWave3D believes that visualization is a powerful catalyst for positive change. Our award-winning studio is recognized for producing some of the highest-quality renderings, animations and interactive technologies on the market. Connect with us today.